Increase Your Sales by Establishing Credibility and Trust for Your Brand

Excellent sales services accompanied by good testimonials, proven track record, ethical and quality standards, number of years in business, financial strengths, and business size – these are just a few outstanding elements of credibility.

Being trustworthy and credible to your prospective customers is one basic requirement for any business transaction. But to some extent, conveying credibility and establishing trust among your prospective customers can be very challenging.

Obviously, you won’t be able get your sales to soar that high if you keep on faking everything about the services and products that your company offers; people will catch on and spread the word. That is why you must make sure to deliver upon what you promise.

Here are some strategies to establish credibility and trust to your brand:

  1. Give superior customer service and offer guarantees. Make sure that you deliver trustworthy, reliable, and quality products and services to your clients. Offer a guarantee to your prospects by standing behind your products or services 100%. Providing exceptional service to your clients can surely evoke quality customer experience.
  2. Brand yourself with name recognition and reputation. You can have a well-designed and up-to-date website that showcases your quality conscious products and services. Your brand has to be unique and motivating to your customers.
  3. Be a member of Better Business Bureau (BBB). This is a group of businesses and firms which meet tough BBB membership standards, agree to follow principles of business ethics and voluntary self-regulation, and have a proven record of marketplace honesty and integrity. This establishes your reliability in the sales industry.
  4. Make use of newsletters, marketing literature or your personal ads to highlight your affiliation with professional organizations. You can create good impressions with this. Being a member of professional organizations means that you are working cooperatively with other organizations and are maintaining a regulated standard of quality.
  5. Immerse yourself in your community. Being active in your community by appearing in the media, events, and other local activities as a resource speaker, you can earn professional credentials and boost your credibility. But remember not to jump the gun with over-promotion, especially to markets you aren’t familiar with. Take a calculated approach to this, and you’ll do well.
  6. Search for third-party research and statistics. It is also important to look out for new studies and research reports related to your products and services, as they can determine and prove the value of what you’re selling.
  7. Keep your ego in check. This is something that requires self-actualization, and is difficult for some people to do. Yes, you are totally aware of your own expertise but you have to stay humble and grounded. There should be a fair balance between people honoring your excellent products and services and the expertise where your sources come from. Remember that people buy from you if they like you, not because you’re a self-proclaimed genius!

Strive to be the most credible and trustworthy in the field of sales and marketing. In due time, you can reap the rewards of your strategies – increase in the number of your customers, opportunities and sales. This may sound a bit demanding of your time, effort, and energy. But if you expand your resources by having somebody like a sales virtual assistant to do some of it, your business will not only be profitable but will also gain good reputation across multiple industries. The best is yet to come!